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Ways to Stand Out in A Crowded Marketplace

In life, there is so much competition in everything that we do, and it is all about figuring what can give us an edge over the competition, if we can call it that. Take selling jewelry, for example, there are so many stores and smiths that are selling jewelry, it could almost seem impossible to penetrate the market. Since you somehow must make a living, you need to device ways of coming out on top. In this article, we are going to discuss some tips that can make you stand out in a crowd when you're selling jewelry.

Ways to Stand Out in A Crowded Marketplace

Who is your ideal customer?

If you're out to please everyone, you might end up without any sales. That is the reason why you need to know exactly who your ideal customers are. Know who you're creating products for, and the more that you understand them and what motivates them, the better you can serve them. You might want to check out the demographic information below:

  • Are they male or female?
  • What ages are they?
  • What is their annual income?
  • Where do they live?
  • Are they single or married?
  • Do they have children?

You will also want to consider deeper questions about their interests, problems and views on the world:

  • What types of magazines do they read or tv shows do they watch?
  • What keeps them up at night? What bothers them about the world or their daily lives?
  • What are their values? What is their political or religious affiliation?

The more specific you can be about who your ideal customer is and what they love, hate and need, the more closely you can tailor your marketing efforts to them as well as create products that fit their needs.

Use keyword research to find specific niches to focus on

You need to choose your keywords carefully because jewelry being a splurge item, can either be bought as a gift or a treat for themselves. That means that keywords like ‘gift’ and ‘fashion accessories’ can both be used.

Dig deep for unique materials and inspiration, and become secretive about your supply sources.

For you to establish yourself apart from your competition, try to avoid using the same sources for jewelry supplies that everyone else is using. This is easier said than done, but as much as possible, look for truly unique sources that haven’t been picked clean by other jewelry designers yet.

You could also go for vintage collections to make your jewelry unique. You would have to go through antique shops, flea markets and thrift stores for possible materials to incorporate into collection.

Think outside of the box when it comes to the material sources as well. Maybe inspiration will strike when you’re at the hardware store instead of the craft supply store. Unexpected materials can make for truly exceptional jewelry pieces.

You can also seek inspiration outside of traditional jewelry designs and fashion. Play around with the shapes, colors and even let poetry or literature inspire your designs.

Moti Ferder

We will now move on and talk about of the renown jewelers in the world, Moti Ferder. Moti happens to be the founder, CEO and design director of Lugano Diamonds, a company that was first established in Israel as a diamond cutter. In 2005, they opened their first retail location in Newport Beach, California. Moti Ferder came with his wealth of knowledge of the diamond industry, transforming Lugano into an international jewelry brand with creative, wearable works of art. At Lugano Salons, customers are assured of the ultimate experience, being warm, exceptional, inviting and modern, and they make the experience a memorable one. They have unique designs that can be found in their salons or on their website.

Lugano Diamonds has become a leading diamond manufacturer that leverages the intercontinental network to include an extensive collection of precious and semi-precious gemstones include highly coveted jewels from now-extinct mines. The company’s unparalleled collection of rings, bracelets, necklaces, brooches, earrings and cufflinks contains timeless, one-of-a-kind designs.


If you're looking for unique pieces from a brand that knows how to deliver, don’t hesitate to check out the Lugano Diamonds products. Based on their experience and reputation, I don’t think that you'll be disappointed.